Anorak | Jay-Z and the white truffles’ burden

Jay-Z and the white truffles’ burden

by | 27th, November 2012

HOW do we know when the black man is free? Writing in the Guardian , Kieran Yates knows :

Jay-Z, truffles and the transformation of bling

As a lover of white truffles, a stereotypically upper class food, the rapper is bolstering a new kind of black identity

You don’t have to eat truffles to be black, but…?

So Jay-Z has shelled out an eye-watering €15,000 on three kilos of white truffles on a recent holiday to Italy… But what does this extravagant detail say about the Jay-Z brand?

She knows:

This new kind of spending goes a long way to help his brand while bolstering a new kind of black identity.

Fungus can do that?

With his latest truffle extravaganza, what Jay-Z is in effect saying is that the world of decadent foodstuffs is not off limits… Assumptions are slowly being challenged.

Mushroom for improvement?

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Posted: 27th, November 2012 | In: Celebrities Comments (3) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink