Jay-Z and the white truffles’ burden
HOW do we know when the black man is free? Writing in the Guardian, Kieran Yates knows:
Jay-Z, truffles and the transformation of bling
As a lover of white truffles, a stereotypically upper class food, the rapper is bolstering a new kind of black identity
You don’t have to eat truffles to be black, but…?
So Jay-Z has shelled out an eye-watering €15,000 on three kilos of white truffles on a recent holiday to Italy… But what does this extravagant detail say about the Jay-Z brand?
This new kind of spending goes a long way to help his brand while bolstering a new kind of black identity.
Fungus can do that?
With his latest truffle extravaganza, what Jay-Z is in effect saying is that the world of decadent foodstuffs is not off limits… Assumptions are slowly being challenged.
Mushroom for improvement?
Food has always been an issue in working class communities, and one of the first things you learn when you are finally allowed consumer power is that food that you once thought was off limits is in fact accessible. Jay-Z understands the cultural capital of food, and with his purchase he is showing the world that taste is not for the white elite to dictate.
To surmise: Black Man Eats Truffle.
Next week: golfing with Jay-Z.
Photo: New York City Mayor Michael Bloomberg, rapper and New Jersey Nets basketball team co-owner Shawn “Jay-Z” Carter and Mikhail Prokhorov, new majority owner of the New Jersey Nets attend a breakfast meeting at Gracie Mansion in New York City to discuss the Atlantic Yards Stadium Development Project, which will eventually produce an arena for the Nets basketball team, May 19, 2010. Landov.