Anorak

Anorak | Findus dishes up horses for courses

Findus dishes up horses for courses

by | 8th, February 2013

FINDUS beef lasagne contains up to 100% horse meat. No artificial meats. Just trusty horse meat. No consumer complained about it not tasting like cow. No-one died. No-one fell ill. The horse lasagna sold as well as before. But then that consumer apathy may be rooted in the animal painkillers injected injected into those Nag Burgers.

Findus says it is “Good lads food made Findusly Simple” :

For over 50 years, Findus has stood as one of Britain’s best loved names in food. Using only the best ingredients and a generous pinch of imagination in our recipes, we’ll help you prepare great tasting and effortlessly good food straight from your freezer

A new TV adverts will show Mr Findus sat on the stoop telling consumers, “You’ll Find Us on the steep side of Becher’s Brook.”

That generous pinch of imagination means the trusty name in British food is sourced in French food supplier Comigel (pronounced: Come on Girl!).

You have already read 1 premium article for free today
Access immediately the premium content with Multipass

Or come back tomorrow



Posted: 8th, February 2013 | In: News, The Consumer Comments (4) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink