National Night in Singapore: Mentos mints release rap to promote procreation
THE results are not yet known. We do not know the take-up rate on the drive to make babies on National Day in Singapore this August 9 . The music to procreate by was supplied by Mentos Singapore and BBH Asia Pacific, the rap including such lyrics as:
“As a Singaporean citizen you’ll be doing your civic duty if you forget about the condoms after the fireworks and the parades are all over with. So let’s get fu**ing, shall we?”
“Let’s not watch fireworks, let’s make ‘em instead”
“Singapore’s population, it needs some increasin’ / So forget wavin’ flags, on August 9th we be freaking,”
“Exploring your body like the Night Safari / We gotta go all the way for Singapore”
“It’s National Night, so let’s make some fireworks ignite / It’s National Night, let’s make Singapore’s birthrate spike”
Why is shagging in Singapore now sponsored by the State? Daniel Lametti of Slate:
Singapore’s birth rate is at a record low. Female citizens of the country now give birth to about one child in their lifetime, a number that used to be much higher. (American women, by comparison, have about 2 children.) According to a video released by Singapore’s government, the city-state needs to produce about 50,000 children per year to maintain its population and avoid the economic calamity associated with an aging citizenry. But the current birth rate is less than 30,000 children per year. To combat the problem, last month the government sought ideas from the public; that’s when The Freshmaker popped in.
Lametti then adds:
Given that the Mentos ad was not commissioned by the government … it seems likely that the campaign is simply trying to capitalize on a national crisis rather than actually bolster baby-making. Even so, Singapore’s government doesn’t seem to mind; they’ve let the advertisement run uncensored in a country that once banned a Janet Jackson album for “sexually explicit” lyrics.