New Hampshire lottery introduces bacon-scented scatch cards
Can bacon be associated with failure? Can the smell of bacon be link with wasting your money on games of chance? The New Hampshire Lottery has launched its first scratch-and-sniff scratch ticket. “I Heart Bacon Scratch Ticket” costs $1. The big prize is $1,000.
You scratch the ticket and relase the heady scent of bacon.
“The I Heart Bacon scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon,” said Charlie McIntyre, executive director of the New Hampshire Lottery Commission.
Any health organtsaion tuning in should care to work on the theory. Why not make all the winning cards small of broccoli? Green vegetables will be forever associated with winning. Lettuce will be the smell of victory.
Call us, we have ideas.