Welsh bus company pull ad with topless model offering wa*kers the chance to ‘Ride Me All Day For £3’
A Welsh bus company has used a topless woman to encourage wa*kers (that’s not just ‘walkers’ – ed) to “Ride Me All Day For £3”.
N.A.T Group thought the idea brilliant, funny and edgy until it saw the outcry on twitter and pulled the advert:
“In view of the reaction to our bus advertising today we wish to set out our position: Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets…
“There has certainly been no intention to objectify either men or women. Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next twenty-four hours.”
What utter balls. Sex can sell anything. If it can sell the chance to sit in a stinking bus with the great unwashed, then it will.