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Anorak | Transfer balls: Niasse seduces Chelsea fans in his new Everton kit

Transfer balls: Niasse seduces Chelsea fans in his new Everton kit

by | 2nd, February 2016

nissi Transfer balls salutes the Daily Telegraph, which declares: “Everton close in on Niasse.” That’s Oumar Niasse, the Senegal international who has now joined Everton in a £13.5m move from Lokomotiv Moscow.

What’s odd about the Telegraph’s report is that it features on the paper’s “Chelsea transfer news and rumours” page. Niasse has no links to Chelsea he’s not one of their myriad loaned players. So why is he on the Chelsea page? Helpfully the Telegraph explains:

“What does this have to do with Chelsea?” I hear you ask. Well, quite a bit, actually.

You see, Chelsea are a team who get googled a lot, so if you have the word “Chelsea” in your headline you’ll get lots of clicks and the sweet, sweet literal fractions of pence that accompany each one. I mean, they’re googled enough to warrant a transfer blog all to themselves even though they’re not going to do anything (where’s my SJA nomination, come to think of it?). Anyhow, that means

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Posted: 2nd, February 2016 | In: Back pages, Broadsheets, Chelsea, Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink