Transfer balls: Niasse seduces Chelsea fans in his new Everton kit
Transfer balls salutes the Daily Telegraph, which declares: “Everton close in on Niasse.” That’s Oumar Niasse, the Senegal international who has now joined Everton in a £13.5m move from Lokomotiv Moscow.
What’s odd about the Telegraph’s report is that it features on the paper’s “Chelsea transfer news and rumours” page. Niasse has no links to Chelsea – he’s not one of their myriad loaned players. So why is he on the Chelsea page? Helpfully the Telegraph explains:
“What does this have to do with Chelsea?” I hear you ask. Well, quite a bit, actually.
You see, Chelsea are a team who get googled a lot, so if you have the word “Chelsea” in your headline you’ll get lots of clicks and the sweet, sweet literal fractions of pence that accompany each one. I mean, they’re googled enough to warrant a transfer blog all to themselves even though they’re not going to do anything (where’s my SJA nomination, come to think of it?). Anyhow, that means that a bunch of websites are retrospectively making Niasse a Chelsea target when reporting that Everton are going to sign him, even though they’d never mentioned Chelsea’s interest in the past.
This is how transfer deadline day reporting works. Lap it up.
Having earned clicks from Chelsea fans for that report and misleading headline, we wonder what the Telegraph has said about Niasse? Well, on January 9 this year, the paper of record stated:
Chelsea transfer news and rumours: Chelsea poised to make £15million swoop for Oumar Niasse…Whilst Manchester United prepare to launch a £40million bid to sign his compatriot Sadio Mane… Chelsea are hoping to pick up more of a bargain in signing Niasse for around half of that figure.
Having learned that £15m is about half of £40m, readers were also told that Chelsea and Tottenham wanted to sign the player. Mentions of Everton’s interest: nil.
Such are the facts in the Telegraph.