X-Factor judge, TV star and Music Industry Icon, Sharon Osbourne poses for photographers during a photocall announcing her as the face of a new advertising campaign for ASDA, at The Langham Hotel in central London Tuesday 18 January 2004. The theme of the new campaign will be Mums. Sharon will be appearing with a number of ASDA’s real-life ‘Mums in a Million’ who, like her, will talk about what it is like to be a modern parent and how ASDA is helping make life easier. Watch for PA story. PRESS ASSOCIATION Photo. Photo credit should read: Ian West/PA.