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RIP Arch West: Doritos Founder’s Had His Chips

THE creator of Doritos has died aged 97 — and is to be buried with his chips.

RIP Arch West, founder of the Doritos smacks brand. You’ve been cremated, or smokey barbecued, as it were.

His daughter Jana Hacker says:

“We are tossing Doritos chips in before they put the dirt over the urn.”

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Posted: 27th, September 2011 | In: The Consumer | Comment