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The artist as spambot: Daily Mail Reporter is brains behind horse_ebook

Screen shot 2013-09-26 at 19.06.35

THE Twitter feed @horse_ebooks is not a spambot but a blog created and written by humans.

It may also turn out that the Daily Mail is not written by computers but humans deciding that Jan Moir (64% human) should be upset by the paper’s countless pictures of Miley Cyrus twerking. The super busy ‘Daily Mail Reporter’ might well be an actual person. He/She might one day mate with @horse_ebook and save the publishing industry a fortune in staff.

Dan Sinker:

“When Susan Orlean (of all people!) revealed in the New Yorker (of all places!) that for at least the last two years, @Horse has actually been authored (shepherded? overseen? THERE IS NOT A WORD TO DESCRIBE THIS) by Jacob Bakkila and Thomas Bender two employees of Buzzfeed (seriously) and that the account was coming to an end today, with a culmination in a performance art piece (ouch) at a New York gallery (fuck), it felt devastating.”

Who is who

[Jacob Bakkila and Thomas Bender] have been working on the project for almost four years, keeping their identities secret from just about everyone, including their colleagues at BuzzFeed, where Bakkila is a creative director, and Howcast, where Bender, until about a year ago, was the vice-president of product development.

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Posted: 26th, September 2013 | In: Reviews, Technology | Comment