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How Leona Lewis Will Make You A Blogging Legend: One Journalist's Life After Tabloids | Anorak

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How Leona Lewis Will Make You A Blogging Legend: One Journalist’s Life After Tabloids

ZOE Griffin wants to show you that there is life after leaving the Daily Mirror’s 3am Girls. All you need do is wait until an X Factor winner gets punched in the face. Zoe waited. And it “paid off”. Leona Lewis is ready for her close up.

Zoe says she makes £80,000 a year from her blog. What of the facts and figures?

In a year I’ve gone from zero to 100,000 unique users a month, through a combination of being in the right place at the right time and hard work. To launch the site, I held a party and invited celebrities that resulted in lots of coverage. Now I attend celebrity events every night and spend at least eighteen hours a day blogging. But it pays off. When Leona Lewis did a book signing at Waterstones and was dramatically attacked, I filmed the whole event and it was picked up in every national newspaper, and was all over TV.

She gets £80,000 from 1.2million unique visitors? At those rates, Anorak would earn more than that every month. Any tips, Zoe?

Making money out of a blog is complicated.

On her site there is not one advert above the fold (these pay best). Then most of her ads are for affiliate marketing – a tough way to earn if you don’t write advertorial around the deals.

Also, according to Alexa, Anorak is the 1,435 biggest site in the UK and 18,000 in the world. Zoe’s site is number 35,652 in the UK and the world’s 720,000th biggest site.

Still, we can dream about being there when Leona Lewis gets assaulted…

Spotter: Popbitch

Posted: 16th, November 2010 | In: Reviews | Comment