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How Russia Target Young Smokers – Cigarettes that Taste Like Lollipops | Anorak

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How Russia Target Young Smokers – Cigarettes that Taste Like Lollipops

WANT to see how Russian sell cigarettes to the kids? One brand called Kiss boasts that their ciggies taste of burnt lollipops and toasted ice cream. Another advert for the Sweet Dreams label features packaging with happy cartoon girls doing fun stuff, like shopping and heading to the beach in places like Paris, New York, Miami and Rome. Smoking is not only what the cool kids do – it’s what they do all over the world…

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Posted: 3rd, September 2011 | In: The Consumer | Comments (2)