“Invisible Children, which has branded itself as welcoming cultural, religious, and sexual diversity, also enjoys extensive institutional and social ties to the global evangelical network known as The Fellowship (also known as ‘The Family’) – which has been credited with inspiring and providing ‘technical support’…for Uganda’s internationally-denounced Anti Homosexuality Bill, also dubbed the ‘kill the gays’ bill.”

The visually sophisticated documentary tells the story of the Lord’s Resistance Army’s brutal history in Uganda — it doesn’t say much about Kony’s flight to the Democratic Republic of Congo and Central African Republic — mostly through the eyes of Jacob, a child refugee whose brother was killed by the militia. At one point, the boy says he would prefer to die rather than to live in the world Kony has made. It hits like an emotional sledgehammer.

And that lays the foundation for the campaign the movie essentially advertises. The nonprofit group behind it, Invisible Children, supports President Obama’s recent deployment of 100 military advisers to Uganda to help its army hunt Kony, a decision that required years of grassroots demands from humanitarian activists. In order to make sure the pressure keeps up, and Kony is ultimately arrested — this year — Invisible Children wants to plaster the cities of the world with red, visually striking KONY 2012 posters, stickers and t-shirts.

The video is essentially a plea to take the campaign viral in time for a planned action on April 20, in which Invisible Children hopes to mass-advertise KONY 2012 that night, globally, so the world will “wake up to hundreds of thousands of posters.” Action kits containing stickers, posters, bracelets, information and t-shirts are going for a $30 donation on the group’s website. And the filmmakers want to enlist celebrities, athletes and politicians for the campaign, everyone from Sen. John Kerry to Bono to Mark Zuckerberg.