Anorak News | We’re FCUK-ed

We’re FCUK-ed

by | 17th, November 2004

‘WE at Anorak treasure our ”I’ve been FCUK-ed by Darren Day” T-shirts, handed out by the man himself to those of us lucky enough to have shared a few minutes in a storeroom with him.


But for others the joke seems to be wearing a bit thin – and the papers are this morning full of the news that all is not well at French Connection.

After 10 years of growth, sales have apparently fallen off a cliff.

With gravity no longer the force it was, it is hard to know whether this is a good thing or bad thing, but the papers’ fashion correspondents are clear it is the latter.

The Guardian, for instance, says the store is stuck in a previous era, with its Christmas comedy T-shirts – ”Sex is like snow – you never know how many inches you’ll get or how long it will last – reminiscent of an embarrassing drunken uncle after the family lunch.

The Telegraph agrees that the whole FCUK joke is tired – ”and, like a tired comedian who relies on tiresome, nudge-nudge, wink-wink gags, it needs to be retired”.

Stephen Marks, the company’s chairman and chief executive, admits there is a problem, but blames his divorce for causing him to take his eye of the ball.

The 58-year-old split from 38-year-old wife Alisa last year after 10 years of marriage.

It is not known whether a youthful Cliff Richard lookalike was involved.’

Posted: 17th, November 2004 | In: Uncategorized Comment | TrackBack | Permalink