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Anorak | Desirée Rogers Says Obama To Star In Soap Opera

Desirée Rogers Says Obama To Star In Soap Opera

by | 1st, May 2009

wsj_coverDESIREE Rogers, aka Desirée Rogers, is not only a product of nominative determinalism, but also the White House Social Secretary.

She is talking Brand Barack Obama with the Wall Street Journal, and how He is like a bar of soap:

And as a cover story in the new WSJ. magazine appearing this weekend shows, Rogers’ Harvard M.B.A. is at least as relevant as her skills in choosing flowers and linens. “We have the best brand on earth — the Obama brand,” she tells WSJ.’s Amy Chozick. “Our possibilities are endless.” She likens her approach to that of Dove in expanding beyond a bar of soap. “You basically need to understand what your customers want and need,”

If Obama were a soap opera, which soap opera would he be? And would any of it wash..?



Posted: 1st, May 2009 | In: Politicians Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink