Anorak | The BBC’s big PR stunt – why 6 Music is the new Wispa

The BBC’s big PR stunt – why 6 Music is the new Wispa

by | 3rd, March 2010

It is the ultimate social media PR trick. A company threatens to pull a brand and then sits back and watches as fans start huge Facebook/Twitter/blog campaign to save it.

It worked a treat for Wispa and in a smaller way for Subbuteo and now it seems that BBC’s Dir Gen Mark Thompson is about to pull it off again for BBC 6 Music.

Here’s the theory

1 The BBC needs to be seen to be making cuts. If it doesn’t it knows that the Tories (and maybe even Labour) will hack away at the licence fee and reduce its budget after the election.

2 Closing a few websites (many of which have been mothballed already) won’t be enough to pacify James Murdoch and his pals in the Tory party, so Thompson needs a good headline.

3 Thompson knows that of all the channels/stations it could close BBC 6 Music is the one most likely to trigger a campaign to ensure its survival. Even before Tuesday there was a Facebook group with over 50,000 supporters.

4 So by threatenign to close 6 Music Thompson looks as if he is seriously making cuts (although its closure will save less than £6 million

You have already read 1 premium article for free today
Access immediately the premium content with Multipass

Or come back tomorrow

Posted: 3rd, March 2010 | In: Key Posts, News Comments (4) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink