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Anorak | Cheryl Cole’s X Factor Snub Is A Cynical PR Lie: And We Love It

Cheryl Cole’s X Factor Snub Is A Cynical PR Lie: And We Love It

by | 27th, May 2011

CHERYL Cole was dropped from the US X Factor because her accent was too thick for Americans. Yeah those are the same Americans of whom seven out of ten can’t pronounce the name of her replacement Nicole Scherzinger and would buy a gun made of processed cheese.

Well, that’s the PR. And the PR is now in full overdrive, spinning the story of how an overrated pocket-sized Geordie with a decent punch went to America and came home.

And Cole’s return is great news for us. Really, it is. It is! According to the Daily Star’s front page , Cole has been detailed to save the UK X Factor “.

The Daily Star manages to damn the X Factor and big up Cole as a selfless saint of telly:

CHERYL Cole is being hauled back from America to save the British version of the show. Cheryl Cole has been offered a huge “sweetener’’ to rescue the ailing programme – but it will leave her US dream in tatters.

Golly gosh! Who can save Cheryl from this hell? A “source” arrives to tell us :

“Channel 5 bosses have said she’d be ideal to front the new series of Big Brother.”

Is that Channel 5 owned by Richard Desmond, owner of… The Daily Star .

So. As Our Chezza “bounces back” to the UK (the front page of Desmond’s Daily Express ) to save Simon Cowell’s UK show, the Mail leads with:

“Humiliated Cheryl set to snub Cowell.”

Or as a source

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Posted: 27th, May 2011 | In: TV & Radio Comments (4) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink