Anorak | The Huffington Post UK: Yankee Go Home – And Take Me With You

The Huffington Post UK: Yankee Go Home – And Take Me With You

by | 6th, July 2011

THE Huffington Post , Arianna Huffington’s eponymous project, has launched in the UK. Will it work? It’s owned by AOL so big corporate money is backing it. And it doesn’t pay all of its writers. Here’s what the experts say:

The Guardian’s Jemima Kiss:

Ultimately, at a time when news organisations are remodelling themselves as digital first – and the Guardian particularly – it will be the HuffPo’s business model and how it adapts to the UK market that is of most interest. Revenues have been modest but in the black since last year – to an estimated $60m this year. If there’s anything to be learned from the UK HuffPO, it will be the bottom line that’s the bottom line.

Kiss might soon be giving masterclasses in irony. As reported in the (free) London Evening Standard:

Savings are essential as the papers [Observer and Guardian] lost a similar sum in the year to March as they did 12 months earlier, falling £33 million into the red “in cash terms”.

Maybe getting hacks to write for free is the future? Ricky Gervais, Tony Blair, Kelly Osbourne and Sarah Brown have agreed to write for free. Well, they are rich with something to sell. The AOL corporate site reports:

Lady Lynn Forester de Rothschild, Chief Executive Officer of E.L. Rothschild and board member of Estee Lauder and The Economist Group, is the site’s Editor-at-Large.

Will she give us some perfume for free?

Kate Burns, the SVP for AOL Europe, sets the record stright or tries to:

“If you look at the top-ten comScore news sites in the UK, all of them have offline entities. Our site will be the only independent and truly digital destination for the UK.”

Independent? It’s owned by AOL. Is independence defined as new, no dead tree press edition and owned by Americans?

Was Tim Rutten right?

The bulk of the site’s content is provided by commentators, who work for nothing other than the opportunity to champion causes or ideas to which they’re devoted. Most of the rest of the content is “aggregated” — which is to say stolen — from the newspapers and television networks that pay journalists to gather and edit the news.

Kate Brown takes a view on writing for free while, er, writing for free in the Huffington Post “Writing for Free Doesn’t Have to

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Posted: 6th, July 2011 | In: Key Posts, News Comments (6) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink