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Anorak | A history of England’s football kits: from Umbro through Admiral to Nike

A history of England’s football kits: from Umbro through Admiral to Nike

by | 22nd, May 2013

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ENGLAND’S new strip the first from Nike ends half a century of involvement with Umbro, the Manchester-based sports manufacturer whose name is synonymous with the Three Lions.

As with all new kits, there has been controversy. The Germans have supposedly complained that England are attempting to copy their success by copying the design of their shirts. However, Gary Lineker’s riposte “If you can’t beat ‘em…” ignores the fact that the retro kit most closely resembles the Germans of the sixties, when we were still in the habit of beating the old enemy.

Of course, the England and Germany teams have long shared a basic colour scheme, although the Germans were sporting enough to change theirs for England’s visit to Berlin in 1938, and England responded by giving their hosts a local-style greeting…

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That was in the pre-Umbro days, which began in the mid-fifties when the company signed a deal with the Football Association to produce England strips. Before that, they had long been supplying top professional clubs for decades, and creating innovative fabrics, such as that used in 1934’s ‘Tangeru’ shirts.

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And they were ahead of the game in terms of merchandising too, having produced the first ‘replica kits in 1959.

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Ironically, Umbro’s first England shirt (1954) was called the ‘continental’, although its plain v-neck was a continuation of the traditional pre-war English style.

Soccer - Friendly - England v West Germany - England Training

In 1961 Bukta won the contract, and produced a long-sleeved crew-neck design for the FA Centenary match in 1963.

HUNGARY OBIT PUSKAS

By 1965 Umbro had the gig again, and continued the Bukta look for the ‘iconic’ World cup strips of ‘66.

Soccer - World Cup Winners 1966 - England Team With World Cup

In 1970 the reigning world champions wore lightweight ‘Aztec’ shirts specially designed for the heat of the Mexico World Cup.

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WCUP ENGLAND BRAZIL

The simple design was worn for the last time in 1974, away to Yugoslavia.

Soccer - Friendly - Yugoslavia v England

Whereupon Admiral won the rights to manufacture and market the national strip. In 1974 they launched their gaudy monstrosity, replete with horrible red and blue facings. For the first time, the shorts carried the manufacturer’s logo and it was nearly

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Posted: 22nd, May 2013 | In: Key Posts, Sports Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink