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Anorak | Madeleine McCann: the Met’s 10th anniversary PR exercise ‘COULD’ be news

Madeleine McCann: the Met’s 10th anniversary PR exercise ‘COULD’ be news

by | 26th, April 2017

Madeleine McCann: 10th anniversary news round-up.

The Daily Mail (front page): “MADDIE POLICE CHASING ‘CRITICAL LEAD'”.

 

maddie mccann daily mail

 

That Madeleine McCann remains front-page news 10 years after her vanishing and after ten years of no evidence of what happened to her emerging is remarkable. As for the news, we learn that police are “chasing a critical leader”. How critical? Well, it could crack the Madeleine McCann case”. So only potentially critical, then.

What of the “mysterious new clues”, then, that could explain why the three-year-old vanished in May 2007″?

We hear from Mark Rowley, a Metropolitan Police assistant commissioner, who tells us that the “latest lead” is “worth pursuing”. He says: “It could provide an answer, but until we’ve gone though it I won’t know whether we are going to get there or not.”

That’s three “coulds” on the front page alone. So much for the “critical lead”. Rowley says without irony “I’m not going to discuss…because it is very much a live investigation”.

The Mirror makes “COULD” part of its front-page lead. It could just as easily says ‘Could Not”.

daily mirror maddy mccann

 

Millions of pounds invested in the search for answers and still none are forthcoming. Ten years of looking and the Met are in full PR mode. They “don’t want to spoil it by putting titbits of information our publicly,” says Rowley as he chucks a tasty morsel to the Press. Indeed, this isn’t a hunt for alleged VIP sex criminals. There will be no  televised raids and no airport arrests . So can Rowley tell us anything? “We don’ have evidence telling us if Madeleine is alive or dead.” says Rowley, “but as a team we are realistic about what we might be dealing with.”

As the Met gets realistic about theories, the Mail moves on to look at the parents. Over pages 4 and 15, we get “10 YEARS OF PAIN”.

Pages 14-15: “Maddie’s bedroom is piled high with a decade of unopened gifts. Kate’s given up work to care or their twins while Gerry’s now a world-renowned heart doctor. As police reveal a ‘significant’ new line of inquiry… 10 YEARS OF HOPE AND HEARTBREAK”.

What a parent looking after their own children has to do with the case is moot, moreover the husband’s job. But this story always was laced with a middle-class thread. The blonde child. The medical professional parents. The upmarket holiday camp destination. It all overshadows the fact that police only might have a significant new line of enquiry. We don’t know. They don’t know. All we know is that Kate McCann is a “fitness fanatic” who “finds finds comfort in daily work-outs at he gym”; Gerry McCann “was recently praised for saving the life of former footballer Alan Birchenall after he suffered a heart attack and ‘died’  for seven minutes”; and “they have coped in different ways with the tragedy”.

 

daily express maddy mccann

 

Daily Express (front page): “VITAL NEWS CLUES IN MADDY HUNT.”

No. They could be critical clues. They might not be of any value at all. The Express notes that Operation Grange, the police investigation, has cost £11m.

Page 5: “Yard reveals ‘critical lines of inquiry’ in Maddy case.” It did. And it didn’t. The Met mentioned the leads and then said they were secret.

The paper does have some news, though. We learn that in 2013, “officers identified four people as possible suspects but they have now been ruled out.”

The Telegraph prefers to lead with a question: “Madeleine McCann: Are the police any closer to knowing the truth?” As Betteridge’s law of headlines states: “Any headline that ends in a question mark can be answered by the word no.”

This is Mark Rowley’s statement in full delivered to deadline. The Met calls it “AC Mark Rowley reflects on the tenth anniversary of the disappearance of Madeleine McCann.” It reads like mixture of school report and therapeutic journey:

As an investigation team we are only too aware of the significance of dates and anniversaries. Whatever the inquiry, we want to get answers for everyone involved.

The disappearance of Madeleine McCann is no different in that respect but of course the circumstances and the huge public interest, make this a unique case for us as police officers to deal with. In a missing child inquiry every day is agony and an anniversary brings this into sharp focus. Our thoughts are with Madeleine’s family at this time as it is with any family in a missing person’s inquiry and that drives our commitment to do everything we can for her.

On 3rd May 2017, it will be 10 years since Madeleine vanished from her apartment in Praia Da

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Posted: 26th, April 2017 | In: Broadsheets, Google News, Key Posts, Madeleine McCann, News, Tabloids Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink