Libya: Allies Warm Their Cosy Assets On Gaddafi's Lap | Anorak

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Libya: Allies Warm Their Cosy Assets On Gaddafi’s Lap

WHILE  I couldn’t care less about the fate of togaed Gaddafi and his open-necked colleagues, I am intrigued by the new language of the UN’s war against Libya. ‘Military assets’, ‘naval assets’, ‘intelligence assets’: I don’t recall any ‘assets’ during the Iraq invasion when the the lingo of the fairground for mass destruction gained common currency (‘shock and awe’ etc).

My assumption is that someone in PR dreamt up ‘assets’ for the ongoing purpose of sanitising and propagandising instruments of war. ‘Asset’ is a word that customarily belongs to business and investment: it connotes something of economic value. In the general sense, an asset is a valuable item. Rather than focus on the purpose of a tank, rocket, submarine, what have you, someone has decided instead to emphasise value; and to have something of value one must own it. So, all these killer assets are first and foremost property – it is this euphemistic line of thinking that our leaders would have us follow when we listen to the news. Think assets, think house, car, garden… Tomahawk Rocket? Almost cosy.

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Posted: 21st, March 2011 | In: Key Posts | Comment