Anorak News | Bad Science: The Bikini Effect

Bad Science: The Bikini Effect

by | 16th, June 2008

bra-t-shirt.jpgBIKINIS can make you mad:

Bikinis and other sexy stimuli can make men more prone to seek immediate gratification — leading to blown diets, budgets and bank accounts, new research suggests.

In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test). After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.

 Picture: The future perfect


Posted: 16th, June 2008 | In: Reviews Comments (6) | TrackBack | Permalink