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Anorak News | Segway Owner’s Fatal Accident Joins List Of Corporate Fails: Ratner Still Wins

Segway Owner’s Fatal Accident Joins List Of Corporate Fails: Ratner Still Wins

by | 27th, September 2010

WHEN Segway owner Jimi Heselden drove his motorised scooter off a cliff and died, he joined a long list of corporate leaders who have managed to make their product look less than great. We present a selection of epic corporate fails: Hoover, Tony Hayward, David Shepherd; John Schnatter and the great Gerald Ratner…

BOOTS

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BOOTS It was November 2009, when Boots' professional standards director Paul Bennett was talking about homeopathic medicine to MPs. As he said: "There is certainly a consumer demand for these products. I have no evidence to suggest they are efficacious. It is about consumer choice for us and a large number of our customers believe they are efficacious." Look for them in the store’s “Might Be Marketing Bollocks” section.



Posted: 27th, September 2010 | In: Money Comment | TrackBack | Permalink