Anorak News | Caley Thistle tell fans to ‘pay what you can’

Caley Thistle tell fans to ‘pay what you can’

by | 7th, January 2015

THE topic of ticket prices in British football is a hot one. English fans will know that they’re routinely paying more to watch live football than any other country. There’s the small matter of everyone being skint, so what is being done about it?

Well, Inverness Caledonian Thistle have an idea which they’re trialling – and provided no-one takes the piss, it could be a real winner!

Caley Thistle chairman Kenny Cameron has announced that the club are doing a ‘Pay What You Can’ initiative, in a bid to get more supporters through the door at the Caledonian Stadium.

The Scottish Premiership club will test this move for the game against  St Johnstone on Tuesday, January 20th and, if it works, other teams should take note.


Not only will the Caley Thistle fans be getting the best of the initiative, but the offer will also be extended to the travelling Saints supporters too. The Inverness chairman said: “If we can attract fans through the turnstiles on the evening of the 20th it will be a win-win for all.”

“Those that come will not only be paying ‘what they can’ but will also be generating match day income by buying merchandise, a match magazine, a coffee, pie or Bovril, and of course, they will add to the atmosphere which we all know means a lot to the management team and the lads.”

“If they like the action on offer on the pitch – and John Hughes is fielding a highly attractive team this season playing excellent football – then perhaps this incentive can be the trigger to their returning to further matches. We often hear in the press that games in Scotland are overpriced and if prices were slashed crowds would increase dramatically, well this is certainly an opportunity to dip our toes in the water and see if this is really the case.”

“We feel it is certainly worth trying and if it successful we would certainly look at doing it again and then the carry-over from that would be a full review of our pricing structures for next season.”

And, even further, Caley Thistle will also allow free entry to children (under 12) when accompanied by a paying adult at the Highland derby against Ross County on January 31st.

That’s how you do it.

Posted: 7th, January 2015 | In: Sports Comment | TrackBack | Permalink