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Anorak | Madeleine McCann: Our Danny Baldwin And Using Maddie For PR

Madeleine McCann: Our Danny Baldwin And Using Maddie For PR

by | 29th, September 2008

MADDIE WATCH – Anorak’s at-a-glance guide to press coverage of Madeleine McCann, Kate McCann and Gerry McCann

NEW ZEALAND HERALD: “TV Review: Out of the treacle comes trouble for everyone”

If anyone has wondered whatever happened to Coro’s cheeky cockney Danny Baldwin (Bradley Walsh), who went missing from the soap not long ago, here he is…

Where’s Our Danny?

“…playing a cheeky cockney in the missing-child drama Torn, which started on TV One last night.”

Any good?

When Torn screened in Britain a year ago, there was some debate over its merits because of the Madeleine McCann case.

With or without Our Maddie, it was dire… “it was like wading through treacle… Or like running up and down a beach in thick sand.”

PC WORLD (online): “Bungie accused of using Madeleine McCann case to promote Halo – ‘Maddie, where are you?’”

PC World… Isn’t that where Gary Glitter took his hard drive to?

In an unfortunate cross-cultural coincidence, Halo developer Bungie has inadvertently drawn parallels to a famous child abduction case to promote its new Halo 3 expansion pack. In a new teaser trailer, which depicts a war-torn city landscape, various messages flash up on the screen, including one that asks “Maddie, where are you?”

Cross-cultural? Our Maddie is international…

For many people, particularly living in Britain, this seemingly innocuous phrase will bring back memories of the disappearance of Madeleine McCann, a three-year old British girl who was allegedly abducted from a Portuguese resort while on holiday with her parents. At the time of the abduction, the slogan “Find Maddie” and “Where’s Maddie?” featured prominently in British newspapers and international publicity campaigns around the world.

Innocuous? A missing child and some PR. What a coincidence, indeed. Still, Halo 3…

Bungie has denied any intent to create publicity by exploiting the McCann disappearance, with a representative claiming “This is both an unfortunate and unintended coincidence” on the official Halo forum.

Of course it is.



Posted: 29th, September 2008 | In: Madeleine McCann, Tabloids Comments (112) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink