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L’Oreal National Movie Awards: Photos Of The PR-Driven ITV Advertorial

ARE the L’Oreal National Movie Awards the most dire and desperate awards in the business? The categories Must See Movie Of The Summer and One to Watch: Brits Going Global show that this is an awards do formed by the PR industry.

You can tell a lot about the calibre of an awards do by seeing if it is on ITV (if it is, it’s most likely crap) and the venue: it’s Wembley Arena, a place blessed with all the soulfulness of Simon Cowell sat on pile of gold licking his eyelids.

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Posted: 11th, May 2011 | In: Film, Key Posts | Comment