Anorak News | Racist Nivea Presents The Most Racist Adverts Ever

Racist Nivea Presents The Most Racist Adverts Ever

by | 22nd, August 2011

IS this advert for Nivea grooming product racist? The clean-cut black man is holding the severed head of what is either his old self or else one of his tribe who refused to yield to civilisation and kept his hair natural. Chop their heads off – that’ll teach them to use white creams in smart pots.

The message is “Re-civilize Yourself“.

Is the racial element debatable? Maybe. And then you see the Nivea advert with white man holding a white bloke’s raggedy head. This time the message runs:

“Sin City Ins’t An Excuse To Look Like Hell.”

There is – as you have noticed – no word of the need for the white man to be “re-civilised”? So. Is the advert racism Yes.

Says Nivea:

Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad.

Thank you for caring – because our marketing department never gave a toss. Sheesh! They actually try to pass this racism off as a compliment.

This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.

Although your impression of our company may well differ from that…


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Posted: 22nd, August 2011 | In: Key Posts, The Consumer Comments (2) | TrackBack | Permalink